Why words are more important than images in church communications

No matter what tools we use to create our message; no matter what channels we use to share it, the one thing that never changes is our core content. Our content, permeated with the truth of the entire Bible and culminating with a call to salvation and discipleship in Jesus, must be the anchor of […]

Church communications give a voice to the silent and shy

I can be loud–really loud. Not obnoxious loud, not loud when I speak normally, just loud in volume when necessary. I often joke that it’s because I’m the daughter of a drill sergeant, but regardless of the reason, if a group of people at church want an auditorium of milling adults and kids to be […]

Bait and switch is not a tool for church communication–two sad examples of it

Though bait and switch most often refers to the retail realm, it can also apply in many other areas as this definition from Wikipedia clarifies: “Bait-and-switch is a form of fraud, most commonly used in retail sales but also applicable to other contexts.” The Wikipedia article goes on to describe how bait and switch is […]

The job of church communicators–to incarnate ministry vision

The communication project started out as an email plea for help. Our mission committee was working with two orphanages in Mexico and they wanted to provide backpacks for the children there. I got a frantic email for help–the committee knew they needed a way tell the congregation about it, but they didn’t know where to […]