Four guidelines for the challenge of ever-changing communication channels

At one time I thought technology would never get any better than the self-correcting typewriter and press-on letters. Now I’m learning to create HD videos and podcasts.  As I’ve researched video and podcast hosting and distribution systems, at times my brain felt like a jumble of data that would never sort its way into a linear […]

More important than the channels–make sure your church communications have useful content

Larry Kramer, the new publisher of USA TODAY said that he planned to use technology to “give people what they want, when they want it, where they want it.” (http://wapo.st/Jw8EBg) In my previous blog I discussed the challenge to churches to create communications in various channels.Though this is important, no matter what channels we use […]

Technology advice from the new USA TODAY publisher for church communicators

USA Today just named Larry Kramer, founder of the successful MarketWatch website as its new publisher. In discussing his plans, he made some comments that challenge the technology communication ministries in churches, when he said, “The paper will build ‘closer relationships with our readers’ through new uses of technologies. ‘We’re going to give people what […]